Motion Design for the Web

Animation With Purpose

Animation should communicate, not decorate. Every transition should answer a question: where did this element come from? Where is the user's attention needed? What just changed?

Performance First

Stick to transform and opacity for animations — these properties are GPU-accelerated and won't cause layout thrashing. Avoid animating width, height, top, or left.

Framer Motion Patterns

We use Framer Motion extensively at Oak Techx. Our go-to patterns include staggered list reveals, page transitions with AnimatePresence, and magnetic hover effects on interactive elements.

Reduced Motion

Always respect prefers-reduced-motion. Some users experience motion sickness or vestibular disorders. Use the useReducedMotion hook to disable non-essential animations.